SILIH AGUNG WASESA, Graduated from Faculty of Psychology, Gadjah Mada University with furher professional education and training in Public Relations both in Indonesia and abroad. Silih has extensive experiences in Brand Public Relations and Marketing Communications. Before joining Asia PR, Silih dedicated his professional skills at Indonesia's giant automaker Astra International, Bakrie Motor and InterMatrix Communications. He also writes for several publications in marketing, brand and public relations, Silih is a senior lecturer at London School of Public Relations (LSPR) Jakarta, and also receiving guest lecturer from Atmajaya University Jogjakarta, Sahid University and from some other companies. His book entitled "Public Relations of 3 Brands", published by Gramedia, is launched this year.